Brief Introduction
In the heart of Ethiopia, our team took on an exciting project that transformed the advertising in Ethiopia landscape, particularly in Addis Ababa. Partnering with a local client, we brought new life to Bole Street and Meskel Square, two of the busiest locations in the city. The client, impressed by our first installation, returned to us for a second round of LED screens. In total, we installed five large Eco Pro P7.81 screens to replace outdated billboards, supporting the city’s push toward modernization and more effective advertising in Ethiopia.
Project Details: A Step Toward a Modern City
Our project took place in two key locations: Bole Street and Meskel Square, both symbols of Ethiopia’s growth and ambition. These areas are crucial for advertising in Ethiopia, with thousands of people passing by each day. After a successful initial installation, our client reached out again for a second round of screens. We went to Addis Ababa twice to help the client install screens. In total, we installed five large screens to replace traditional billboards, including two at Meskel Square, significantly improving advertising in Ethiopia with dynamic and eye-catching visuals. The five screens size are 13×2.5 meters, 12×2.5 meters, 16×3 meters, 13×3 meters and 15×3 meters.
Eco Pro P7.81 LED Displays Aging In Our Factory
These screens now illuminate the city’s busiest areas, delivering dynamic content and vibrant advertisements to both locals and tourists, marking a significant step in the modernization of Ethiopia advertising.
Bole Street and Meskel Square: The Heart of Advertising in Ethiopia
Our project was located in two of the most vibrant and bustling areas of Addis Ababa—Bole Street and Meskel Square.
Bole Street is one of the city’s busiest commercial hubs, known for its shopping centers, businesses, and lively atmosphere. It’s a key area for local commerce and a prime location for advertisements. With thousands of people passing through daily, it was the perfect spot for installing high-quality LED screens to capture attention and promote brands in a modern way.
Bole Street
Meanwhile, Meskel Square is a landmark and one of Ethiopia’s most famous public spaces. It hosts major public events and serves as a central transportation hub. The sheer volume of foot traffic and visibility makes it an ideal location for eye-catching digital displays, especially as the city continues to modernize.
Meskel Square
By placing our Eco Pro P7.81 screens in these iconic locations, we’ve not only enhanced the local advertising landscape but also helped contribute to the modernization efforts of Addis Ababa. These screens bring dynamic, high-quality content to some of the most frequented spots in the city, benefiting both local businesses and the city’s ambitious growth.
The Story with Our Client: Effective Advertising in Ethiopia
Why They Needed Screens
The Ethiopian government has been working hard to transform Addis Ababa into a modern city. Part of this effort is replacing traditional billboards with high-tech LED screens. Our client saw this as an opportunity to upgrade their advertising tools and take full advantage of the evolving market for advertising in Ethiopia. The screens offered the perfect solution to move away from outdated methods, bringing innovation to their advertising strategy.
Why We Recommended the Eco Pro Series
With the Ethiopian government focusing on modernizing cities like Addis Ababa, replacing traditional billboards with advanced LED screens was a smart move. We recommended our Eco Pro series screens as they provide high-quality displays that can revolutionize advertising in Ethiopia, offering brighter, sharper visuals, and easier content management. Compared to older models, they are lighter, more compact, and easier to maintain. They also come with a unique feature: both front and rear maintenance capabilities. This means that if something needs fixing, it can be done without much hassle.
But that’s not all. The screens are equipped with IP65 protection, both front and back. This means they are fully weatherproof, a crucial feature given Addis Ababa’s diverse climate. Plus, the screens are easy to install and can be controlled remotely through the cloud. This solves one of the biggest pain points for our client: managing content updates from anywhere, at any time, without the need to physically be at the site.
Client Concerns
Like many clients investing in new technology, our client had a few concerns before finalizing their order. Their main questions revolved around installation and usage. Since they planned to install multiple screens in the future, they needed to ensure that managing them would be easy. Cloud-based control was a big advantage for them. Thanks to our platform, they wouldn’t have to send someone to the location every time a program needed updating. Instead, they could control everything from their office, making the whole process seamless.
Advertising in Ethiopia On-Site Installation
Our team provided on-site installation, ensuring everything was set up smoothly. When our client returned to us for a second purchase, we headed back to Addis Ababa in August 2024 to assist with the installation of Eco Pro P7.81 screens. The client needed guidance with wiring and system adjustments, and we were there to offer hands-on support. This not only made the process seamless but also gave the client confidence to handle future setups independently.
Cabinet & Structure Installation
Our strong customer service and tech support are key parts of what we offer. We even helped the client resolve issues with their local internet connection, which initially affected remote content updates. Thanks to our cloud platform, they can now manage the system effortlessly from their office, ensuring the screens run smoothly at all times. And should they need more support, we’re always ready to provide on-site assistance to keep things running perfectly.
Eco Pro LED Display Installation Site
The Follow-Up: A Testament to Durability and Trust
Six months after the first installation, many new LED screens have appeared across Addis Ababa, significantly impacting advertising in Ethiopia. Unfortunately, several of those screens failed within just two months. However, when we returned in August 2024 to install the Eco Pro P7.81 screens of the second order, our original screens were still performing flawlessly. No breakdowns. No issues.
Our client was highly impressed with the quality and durability of our screens, which strengthened their trust in our products and services. Their satisfaction has been so high that they are now considering expanding their advertising in Ethiopia beyond Addis Ababa. Other cities may soon benefit from the success of this project, with our Eco Pro Series leading the way in modernization efforts. We take pride in delivering solutions that last, earning the trust of our clients along the way.
Conclusion: A Partnership for the Future
This project in Addis Ababa represents more than just the installation of LED screens. It’s about partnership, innovation, and transforming advertising in Ethiopia. Our client, originally filled with questions and concerns, is now confident in the power and potential of our technology. With the Eco Pro P7.81 screens lighting up Bole Street and Meskel Square, we’re excited to see what the future holds for our collaboration.
Through this project, we’ve shown how our outdoor LED screens can transform not only businesses but also reshape advertising in Ethiopia. The journey of modernization in Addis Ababa is just beginning, and we’re proud to play a part in this transformation. Contact us today to find out how we can provide a solution tailored to your needs.
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