Commercial LED Display

Advertising LED Screen: Ultimate FAQ Guide

Do you want to make a better impact on your audience? Does your current advertising method not give you enough reach to penetrate your target market?

Maybe it’s time to utilize the most advanced and sought-after advertising method many of the biggest companies currently use. We’re discussing utilizing digital display technology to promote and advertise your brand to a bigger audience effectively. And when it comes to digital display, the most recommended is the LED advertising screen.

1. Introduction

Outdoor advertising LED display is an essential part of out-of-home advertising. And it has become the leading carrier of outdoor advertising because of technological progress and cost reduction.

The LED display system displays advertisements in various formats—pictures, videos, and text. Thus, broadcast social media advertisements can provide economic guarantees and income for investors’ networks and line costs.

Different screen layouts are according to situations and requirements in the advertising process. Besides, the system has built-in various layout modules, supporting eight-screen split arrangements and displaying other contents in different areas.

With economic development and social progress, we have entered the information age. Thus, fast, accurate, and quick information transfer has become necessary for efficient work. It reduces input costs and improves work efficiency.

You can place the display screen where people are, such as building facades, basketball stadiums, football fields, airports, highways, large commercial centers, stations, etc.

Its comprehensive contact advantage and direct information transmission have enough control technology that other public communication media cannot match.

2. What Is An Advertising LED Screen?

An Advertising LED Screen is a TV monitor that shows different ads to promote your products or services to bystanders, commuters, shoppers, and other possible customers.

It is a digital billboard or display that allows you to have bezel-free or visible line breaks to the audience, making it more conducive for viewing.

Today, it is the most advanced digital display option available in the market, producing screen brightness better than any other available alternative.

The LED screens have pixels working together to create beautiful images on the screen surface. These screens come in different sizes to match your varying business needs.

3. What Are The Types Of Advertising LED Screens?

Since you are already contemplating investing in your unit of LED advertising screens, you should learn about its different types. It will help you make an informed decision on which one best suits your business needs.

Indoor Advertising LED Display Screen

An indoor advertising screen is ideal for inside locations, as its name suggests. It is common inside shopping malls, airports, restaurants, and others.

This type of screen is used to improve the overall experience of the customers visiting your place. It allows you to showcase audio-visual ad content to attract or inform more potential customers lounging in the area.

It is imperative not to install this advertising screen in unsheltered or unprotected areas as it does not have enough protection to withstand collision and liquid intrusions.

Outdoor Advertising LED Display

This is the ideal LED screen to install an ad display in outdoor locations. It effectively targets a wide variety of audiences from close and far distances. Moreover, an outdoor advertising screen has at least an IP65 protection rate. This rate is the required ingress protection for all outdoor LED screens.

It refers to the sealing capacity of your LED screen case cabinet, protecting it from harsh environments and weather conditions. You can often see this advertising screen alongside major roads and highways in the city or buildings’ exterior walls.

Mobile Advertising LED Screens

You can quickly move this advertising display from one place to another. An LED screen is attached or mounted on a truck or trailer for easy transportation. It is not installed in a fixed location, so having it in multiple locations is not a problem.

Mobile LED advertising display boards require the least time and effort to install and dismantle since they are already attached to a vehicle. You can have it driven around the area to increase the exposure of your ad content. 

Mobile LED screens are usually for rent. It is an ideal solution for your future event.

Poster LED Screen Display

The poster LED screen is often the smallest advertising LED screen. It is usually the same size as a regular print poster display.

This type of ad display is also manageable and movable from one point to another. Although it does not usually have wheels like a mobile advertising screen, it has a base that makes it stand independently.

It is often in front of any establishment to attract viewers and passersby. Since it is relatively smaller and lighter, you can also have it mounted on light poles, walls, or windows.

4. What Are The Common Applications Of Advertising LED Screens?

Advertising LED display screens are one of the most functional and multipurpose display technologies we can use today. Discover the best places you should be installing and lighting up your LED video wall for advertising.

Mall

Shopping malls are one of the places where people are expected to spend some money. Then, it immediately becomes an ideal place to showcase your captivating ad content to convince mall-goers to try your product or services.

Stadiums

A stadium is a place where concerts and important sports events are held. It is another place that caters to a large number of people. Therefore, an LED digital screen for advertising can benefit your brand and business.

Airports And Transport Terminals

Airports and transport terminals are the entry point for many people anywhere. Many tourists and travelers drop by, wait, and lounge in the airports.

Restaurants, Hotels, And Retail Stores

Advertising LED display screens can help your business become more easily discoverable. You can also use them to entertain customers and display promotions and other services. Since they say information in striking colors and brightness, they are more effective in getting your customers’ attention.

  Other Settings

LED advertising screens are also suitable for offices, buildings, events, clubs, etc.

6. What Are The Advantages Of An Outdoor Advertising LED Screen?

These are some of the cited advantages of using an LED screen for outdoor advertising:

•   They make your advertisement more attention-grabbing.

One of the most appealing aspects of advertising LED screens is to make ad content more eye-catching. Creating interesting ad content is one thing, but flashing it on a bright, vivid LED screen is another. You will notice that viewers are likelier to stop and pay attention to your advertisement or message.

•  They are weather-resistant.

LED advertising screens are built to last. They have high resistance to damage. Also, they have protection factors that allow you to display your ad content regardless of the weather condition.

• They are easy to manage and operate.

LED screens are ideal for busy business owners like you. And even if you don’t have a computer system in the location, you can still keep your advertising screen operational. Using a plug-and-play external media player, you can manage and control your digital advertising screen. All you need to do is plug in your storage device to broadcast your ad content.

•   They support a variety of media content.

As an advertiser, you want minimal or zero limitations on what you can show in your advertisement. LED screens allow you to choose from all media content for your digital displays. You may opt for dynamic media for better audience engagement and viewing experience.

7. What Is The Production Process Of LED Screens For Advertising Outdoor?

 

There are many kinds of LED displays, and all need product approval according to the different work environments, display content, and unique customer requirements. Also, to determine the product’s indicators to meet customers’ needs.

A. Identifying The Bill Of Materials

After the product approval design, there is a need to make a detailed bill of material and BOM list. Meanwhile, the plan needs to include all materials of the whole project, as follows:

• First, module bill of materials;
• Second, cabinet bill of materials;
• Third, structure bill of materials;
• Lastly, a list of ancillary equipment.

B. Production Process Of Module

• Patch – It needs to use solder paste, printing machine, placement machine, reflow;
• Plug-in –  The process of plugging the LED lamp into the PCB board according to the PCB package’s polarity becomes a plug-in. During the plug-in process, attention must be given to the anti-static and LED polarity;
• Wave Soldering Equipment needed product fixtures, Wave Solders;
• Post-welding –  Some significant components, such as the power outlet, input, output interface pin, and point solution capacitor, cannot have wave solderings. Also, they all require manual welding, and we call the process post-welding;
• Test and module assembly – Mainly detects broken deadlights, dark lights, and electronic components. The signal timing is correct whether the part has an imaginary or false weld. As a result, you can assemble the tested mold into the bottom case and mask.
• Semi-finished products aging – Light up the tested product and judge the quality of the entire screen;
• Plotting glue – Outdoor products must plan a bond after installing the module’s bottom shell. Then turn into the plotting glue department and wear the mask when the glue is dry. It is necessary to pay attention when plotting glue. So, the amount of glue should be moderate, or else it will affect the firing angle of the lamp and the assembly of the mask;
• Module aging test – First, light up all modules and assembly kits to test. And then assess lamp life and attenuation, LED screen color difference, white balance effects, realistic angles, quality of playback graphics, etc.

C. Cabinet Aging Test

1. Connect the cabinet
2. Connecting the power cable
3. Connect the signal cable between the cabinets
4. Connect the system cable
5. Check before turning on the power (whether there is a short circuit between the power supply and the module)
6. Power on
7. The commissioning system and;
8. Handling problems

D. Production Materials

Materials include:

• The LED chip or LED lamp
• Package module
• Circuit board
• Sealant
• Kit
• Driver IC
• Control board
• LED control card
• Power supply, etc. ;

Besides, the entire LED screen also includes exterior materials such as cabinets, steel structures, brackets, fasteners, various connecting wires, etc.

Also, it needs a piece of equipment, mainly a computer and some playback device.

 

9. What Is The Process Of Outdoor Advertising Installation And Debugging?

 

• Install the cabinets into the frame structure
• Connecting plates should connect cabinets.
• And then, ensure that the gap between the cabinets is minimal and the surface of the LED screen is level;
• Lastly, check the power cable and signal cable;

The signal cable includes cable connection between cabinets (sealed cabinets are aviation connectors) and the network connection between systems;

• We install ancillary facilities, such as air conditioners, exhaust fans, audio equipment, etc.
• Also, whether the power cable connects to the wrong or short circuit, the system signal is in the same direction, or there is an external metal object;
• Power on commissioning – The system is set to check the connection between cabinets, module display, signal transfer, graphic transfer, display, etc.
• Frame edging;
• Customer training – Such as control software use, kinds of files and graphics playing, and solutions for LED screen common problems;
• Finally, project acceptance.

10. LED Screen For Outdoor Advertising Representative Cases

 

Now, please allow us to introduce two representative cases to you about the YUCHIP Outdoor LED display:

First, the largest outdoor LED display in Latin America is one of the most significant projects of YUCHIP.

Features are as follows:

• Size: 402sqm
• Brightness up to 8000cd
• Colorful and stable quality.

Second, a stadium project in India, about 184.1 sqm, is India’s most extensive LED display. Thus, it has broadcast many major sporting events, and it’s operating stably.

Above all, customers must consider many factors when purchasing an LED display: brightness, warranty policies, and maintenance methods.

Also, if you have any questions, please don’t hesitate to contact us at; https://www.yuchip-led.com/.

Besides, YUCHIP has more than 14 years of history in LED display manufacturing. So, we want to share the experience with you and support you in your purchase. Besides, we are happy to provide you with a suitable solution and get the most professional service and support.