Commercial LED Display

Advertising LED Screen: Ultimate FAQ Guide

Do you want to make a better impact on your audience? Does your current advertising method give you not enough reach to penetrate your target market?

Maybe it’s time to utilize the most advanced and sought-after advertising method that many of the biggest companies are currently using. We’re talking about utilizing digital display technology to effectively promote and advertise your brand to a much bigger audience. And when it comes to digital display, the most recommended is the LED advertising screen.

1. What Is An Advertising LED Screen?

An Advertising LED Screen is essentially a TV monitor used to play or showcase different types of ads to promote your products or services to bystanders, commuters, shoppers, and other possible customers.

It is a digital billboard or digital display that allows you to have bezel-free or visible line breaks to the audience, making it more conducive for viewing.

Today, it is the most advanced digital display option available in the market, capable of producing screen brightness better than any other available alternatives.

The LED screens have pixels working together to create beautiful images on the screen surface. These screens come in different sizes to match your varying business needs.

2. What Are The Types Of Advertising LED Screens?

Since you are already contemplating investing in your unit of LED advertising screens, you should learn about its different types. It will help make an informed decision on which one best suits your business needs.

Indoor Advertising LED Display Screen

As its name suggests, an indoor advertising screen is ideal for inside locations. It is common inside shopping malls, airports, restaurants, and others.

This type of screen is used to improve the overall experience of the customers visiting your place. It offers you an opportunity to showcase audio-visual ad content to attract or inform more potential customers lounging in the area.

It is imperative not to install this advertising screen in the unsheltered or unprotected area as it does not have enough protection to withstand collision and liquid intrusions.

Outdoor Advertising LED Display

If you want to install an ad display in outdoor locations, this is the ideal LED screen for you. It is effective in targeting a wide variety of audiences from close and far distances.

Moreover, an outdoor advertising screen has at least an IP65 protection rate. This rate is the required ingress protection for all outdoor LED screens.

It refers to the sealing capacity of your LED screen case cabinet, protecting it from the harsh environment and different weather conditions. You can often see this type of advertising screen alongside major roads and highways in the city or buildings’ exterior walls.

Mobile Advertising LED Screens

You can quickly move this type of advertising display from one place to another.  An LED screen is attached or mounted on a truck or trailer for easy moving and transporting. It is not installed in a fixed location so having it in multiple locations is not a problem.

Mobile LED advertising display boards require the least time and effort in installing and dismantling since they are already attached to a vehicle. You can have it driven around the area to increase the exposure of your ad content. 

Mobile LED screens are usually for rent.  It is an ideal solution for your future event.

Poster LED Screen Display

The poster LED screen is often the smallest advertising LED screen. It is usually the same size as a regular print poster display.

This type of ad display is also manageable and movable from one point to another. Although it does not usually have wheels like a mobile advertising screen, it has a base that makes it stand on its own.

It is often located in front of any establishment to attract viewers and passersby. Since it is relatively smaller and lighter, you can also have it mounted on light poles, walls, or windows.

3. What Are The Common Applications Of Advertising LED Screens?

Advertising LED display screens is one of the most functional and multipurpose display technologies that we have the privilege to use today. Discover the best places you should be installing and lighting up your LED video wall for advertising.

Mall

Shopping malls are one of the places where people are expected to spend some money. Then, it immediately becomes an ideal place to showcase your captivating ad content to convince the mall-goers to try your product or services.

Stadiums

A stadium is a place where concerts and important sports events are held. It is another place that caters to a large number of people. Therefore, an LED digital screen for advertising can be beneficial for your brand and business.

Airports And Transport Terminals

Airports and transport terminals are the entry point of many people to any place. Meaning, a huge volume of tourists and travelers drop by, wait, and lounge in the airports.

Restaurants, Hotels, And Retail Stores

Advertising LED display screens can help your business become more easily discoverable. You can also use them to entertain customers and display promotions and your other services. Since they display information in striking colors and brightness, they are more effective in getting your customers’ attention.

  Other Settings

LED advertising screens are also suitable for offices, buildings, events places, clubs, etc.

4. Can I Display High Definition Videos On An Advertising Screen?

Yes. One of the best redeeming qualities of advertising LED displays is its ability to deliver a superb performance which includes supporting high-definition video content.

With an LED video wall advertising display, you can take your business and product presentation to the next level.  You can now showcase high-quality videos that will surely get the attention of your target audience.

LED advertising screens, unlike other display technology, do not require a backlight. Instead, its light-emitting diodes produce their colored lights giving your screen power to create brighter and crisper image quality.

5. What Are The Advantages Of An Outdoor Advertising LED Screen?

These are some of the cited advantages of using an LED screen for outdoor advertising:

•   They make your advertisement more attention-grabbing.

One of the most appealing aspects of advertising LED screens is to make ad content more eye-catching. Creating interesting ad content is one thing, but flashing it on a bright and vivid LED screen is another. You will notice that viewers are more likely to stop and pay attention to your advertisement or message.

•  They are weather-resistant.

LED advertising screens are built to last. They have high resistance to damage. Also, they have protection factors that allow you to display your ad content regardless of the weather condition.

•   They are easy to manage and operate.

LED screens are ideal for busy business owners like you. And even if you don’t have a computer system in the location, you can still keep your advertising screen operational. You can manage and control your digital advertising screen using a plug-and-play external media player. All you need to do is plug in your storage device, and you can now start broadcasting your ad content.

•   They support a variety of media content.

As an advertiser, you want to have minimal or zero limitations with what you can show in your advertisement. LED screens allow you to choose from all types of media content for your digital displays. You may opt to have dynamic media for better engagement and viewing experience of your audience.

6. Are Outdoor Advertising LED Screens Weather Resistant?

Yes, outdoor advertising screens are highly resistant to various weather conditions.

They are designed to function perfectly in locations that have harsher surrounding conditions. They have extraordinary cabinets that protect them from solid and moisture intrusions that may cause damage to your LED screens.

This means that, rain or shine, you can still broadcast your ad content for your target audience to see.

7. How Much Does An Advertising LED Screen Cost?

The advertising LED display screen price varies from client to client. Why? The majority of advertising display screens are custom-made. They are made-to-order to fit the specific needs and requirements of every client.

The price of an LED screen for advertising outdoor/indoor, for example, depends on these factors:

1.   Size of the LED Display. Advertising LED walls are made by connecting multiple LED modules. The bigger your LED wall, the more LED modules are needed; hence the cost is directly related to the size of your screen.
2.  Pixel Pitch. LED display screens for indoor advertising require smaller pixels. LED screens for outdoor advertising are better with a larger pixel pitch.
3. Installation requirements. If your LED advertising screen requires particular installation, some LED advertising display suppliers may require an additional fee. Make sure you discuss this with your supplier to avoid unexpected expenses.
4. Location. The shipping or delivery fee is an additional cost you need to consider when purchasing an advertising LED screen. This fee, however, can be waived under certain conditions.

8. What Is The Best Viewing Distance And Pixel Pitch For Advertising LED Screen?

LED advertising screens for indoor use have a shorter viewing distance and require a smaller pixel pitch. And the opposite applies to outdoor advertising LED screens.

The easiest way of determining the estimated comfortable viewing distance for your LED advertising screen is “pixel pitch x 10”. The answer is in feet.

For example, the advertising LED wall with P2.5 pixels has a comfortable viewing distance of 25 feet.

This method is a shorthand method in getting the approximate viewing distance for each LED screen and not the exact measurements. 

Viewing distance refers to the estimated distance the viewers can be from the LED video wall to have a good view of your ad display. While the formula is based on real-world installation, other variables may affect its accuracy, including viewers’ eyesight, content resolution, application scenarios, etc.

9. Can I Purchase A Custom Size Advertising LED Screen?

Yes. The size of the LED Advertising screen, whether it is for indoor or outdoor use, is customizable.

Your LED advertising screen manufacturer will ask you about the size requirements of your advertising product, and they will custom-make the LED screen display accordingly.

LED video walls for advertising are scalable to any minor and large size. LED boards or flat panel displays have unique cabinets designed for a quick and seamless connection.

The advertising screens you see at the mall, street, or airport are connected LED boards that function as one unit. You can achieve your desired LED advertising screen size by simply clicking the needed number of LED panels.

10. How To Make Money With My Advertising LED Screen?

LED Screen Advertising Company uses LED video walls as a way to make money.

As more and more companies and businesses see the effectiveness of digital advertising and using LED video walls in promoting and increasing brand awareness, the demand for LED advertising screens also increases.

Many companies, big and small, now look for rental LED advertising screens to broadcast their ads. You can use this as an opportunity to work with different brands by leasing them your installed LED screens.

This setup is a no-lose investment. Because even during the months that your LED advertising screens are not on the lease, you can use them instead to promote or advertise your brands and business.