The Rich And Immersive Aesthetics Of 3D Digital Billboards In Japan


Japan is known for its advanced technology, especially in 3D digital billboards used for outdoor advertising. These eye-catching billboards uniquely display products and messages, showing Japan’s dedication to using new technology.

Let’s explore Japan’s 3D digital billboards. They stand out in the environment and represent a big step forward in how advertising is done using digital technology.

Where Are The 3D Digital Billboards In Japan?

Japan is famous for investing in technology, which is evident through its robotics and healthcare innovation. Meanwhile, digital advertising in Japan is also taking up space. Here are fascinating 3D digital billboards in Japan that will surely amaze you.

Giant Cat 3D Billboard, Shinjuku, Tokyo


In Japanese culture and folklore, cats symbolize fortune and good luck. This traces back to a famous story called Maneki-neko. Today, cats are well-loved and welcomed in Japanese houses as pets. It is not new to see a giant cat as part of digital advertising in Japan.

The Giant 3D Cat billboard in Tokyo lies in Shinjuku, Tokyo. Shinjuku is a central district in Tokyo, Japan, known for its bustling urban atmosphere, diverse entertainment, and nightlife. It is one of Tokyo’s 23 special wards and is a significant commercial and administrative center.

Shinjuku has towering buildings, busy streets, and hundreds of stores. Therefore, it is also one of the most ideal places to advertise, and it is no wonder the Giant Cat 3D billboard has become a boom and trend worldwide. The Giant Cat is commissioned by Cross Space Co., Ltd. and is operated by Microad Digital Signage Co., Ltd.

Tokyo’s Lion 3D Billboard


The Tokyo 3D Billboard Lion is a massive LED billboard with a lifelike 3D animation of a majestic lion. It is located in the Shinjuku district, one of the busiest commercial districts in Tokyo, Japan. The billboard is approximately 1600 square feet and features a state-of-the-art LED display that produces stunningly realistic images.

The lion animation is incredibly detailed, capturing the lion’s fur, muscles, and facial expressions with fantastic accuracy. The lion also moves realistically, appearing to breathe and roar. The billboard is so impressive that it has become a popular tourist attraction, with people worldwide coming to see this marvel of modern technology.

3D Nike Billboard Tokyo


The Nike 3D Billboard Japan was a marketing campaign launched by Nike Japan in March 2023 to celebrate Air Max Day, the anniversary of the release of the first Air Max sneaker in 1987. The billboard was located outside Shinjuku Station, one of the busiest train stations in the world.

The Nike Japan 3D billboard featured a giant Nike Air Max box that appeared to hover. Different Air Max designs were created and unveiled inside the box, appearing to float in mid-air. The billboard also featured the Shinjuku cat, a beloved, larger-than-life cat interacting with commuters and passersby.

The billboard uses a combination of 3D animation and projection mapping technology. The energy was created by RTFKT, a digital artist collective specializing in creating virtual sneakers and other digital collectibles. The projection mapping was done by WOW Inc., a Japanese company specializing in projection mapping and augmented reality.

The billboard was a huge success, generating much buzz and excitement on social media. It was also praised for its creativity and innovation. The billboard was a great example of how Nike uses new technologies to connect with its customers and promote its products.

Panda 3D Screen Shibuya


The Panda 3D Screen in Shibuya, Japan, is a single screen located on Shibuya Center Gai Street, just around the corner from the Starbucks Shibuya Tsutaya and above the Yamashita Honki Udon shop. It displays a short animation of a casino slot machine, and when it hits the jackpot, the 3D panda emerges.

The panda is quite adorable and does a few things, like turning a knob that adjusts the size of the box it sits in. Moreover, the animation is very realistic and looks like it is popping out of the screen.

The Panda 3D Screen is a popular tourist attraction often featured in social media posts and videos. It is a fun and unique way to experience Shibuya’s vibrant street culture. The Panda 3D Screen is 15 meters wide and 10 meters high, has 4K UHD and has an animation length of 30 seconds.

Giant Dog 3D Billboard Shibuya


The Giant Dog 3D LED Billboard in Shibuya, Japan, is a massive digital screen that displays a realistic animation of an Akita Inu dog. The dog, the same breed as Hachiko, the beloved mascot of Shibuya, performs a few different tricks, like catching a frisbee and popping out of a Karakuri clock. The billboard is located at Shibuya Station, and the animation is played simultaneously across eight screens, including three special Synchro 7 Shibuya Hit Vision screens, some of Japan’s most enormous single-screen digital billboards.

The Giant Dog 3D LED Billboard is a popular tourist attraction and has been featured in news articles and videos worldwide. Furthermore, the billboard is a testament to Japan’s love of technology and its appreciation for its cultural heritage.

What Are Japan’s Innovations In 3D LED Billboard Advertising?

3D Billboards Japan

Japan is known for being a leader in digital advertising by combining traditional beauty with modern technology. Moreover, they are famous for their precision and creativity, setting trends worldwide and pushing the limits of what can be done in the digital world.

Crafting Aesthetic Narratives

Japanese 3D digital billboard advertising is a beautiful blend of art and technology. They create captivating stories using stunning designs that connect with their rich culture. These campaigns go beyond just selling products; they leave a strong impression on the viewers.

Innovative Use Of Technology

Japan’s 3D digital advertising uses technology like Augmented Reality (AR) and Virtual Reality (VR) to create interactive and engaging ads. They also use QR codes, which connect the real world to the digital world. This makes their ads more exciting and accessible to viewers.

Personalization And Consumer-Centric Approach

Japanese digital ads are known for being personalized. They use data to make ads that match what each person likes. This makes the ads work better and helps people feel closer to the brands. Japanese advertisers know that connecting with people personally is essential for building solid relationships.

Cross-Industry Collaborations

In Japan, teamwork is a big part of their culture, which carries over into 3D digital advertising. Japanese advertisers often work with people from different areas to make creative ads. Also, they collaborate with artists, tech companies, and even traditional artisans to get new ideas and make their digital stories more exciting.

Respect For User Experience

In Japan, they take user experience seriously. Advertisers focus on making ads that fit well with the digital content and don’t bother users. They devise clever ways to show ads that keep people interested without being annoying.

Global Impact

Japanese 3D LED digital advertising has a significant impact worldwide. Japanese brands in various industries, like technology and fashion, do well globally because of their advertising. Japan sets an example by combining tradition and innovation in the digital world.

What To Look Forward To With Japanese 3D Billboards?

3D Digital Billboards

Japanese 3D billboards are an exciting advancement in advertising technology, offering a new and immersive way to experience advertisements. Here are some key aspects to look forward to:

  1. Realistic Illusions. These billboards create stunning 3D images that seem to pop into the real world. This makes the ads more attention-grabbing and memorable.
  2. Interactive Experience. Some 3D billboards can interact with the environment or respond to people passing by, making the advertisement experience more engaging and personal.
  3. Enhanced Creativity. Advertisers can get more creative with their campaigns, using the 3D aspect to create scenarios that wouldn’t be possible with traditional 2D billboards.
  4. High Visibility. Placed in busy areas, these billboards are hard to miss. Their 3D effects make them stand out even in crowded, visually dynamic environments like city centers.
  5. Technology Advancement. As technology evolves, these billboards will likely become even more impressive, with better graphics and interactive features.
  6. Tourist Attraction. Unique and eye-catching 3D billboards can become landmarks, attracting tourists and contributing to the local economy.
  7. Educational Potential. Beyond advertising, 3D billboards could be used to display informative and interactive 3D content for educational purposes.
  8. Sustainability. As technology progresses, there’s potential for these billboards to become more energy-efficient and environmentally friendly.

However, it’s essential to consider potential downsides, like visual clutter in cities or the possibility of distraction for drivers. Also, as this technology grows, its impact on urban environments and society will continue to evolve.

FAQs About 3D Digital Billboards In Japan

  1. How are 3D digital billboards different from traditional ones?3D billboards in Japan differ from regular billboards because they have a three-dimensional effect. This makes them more interactive and exciting for people who see them.
  2. What technologies power Japanese 3D billboards? Japanese 3D billboards have unique technology, like high-tech screens and interactive elements, that make them so impressive.
  3. How do these billboards contribute to sustainability? Japan’s 3D digital billboards explore eco-friendly brilliance and balance spectacle with environmental commitment.
  4. What cultural elements are woven into the narratives of these 3D billboards Japan? 3D billboards in Japan go beyond advertising, weaving narratives rooted in culture and tradition through symbols and imagery.
  5. How are Japan 3D billboards adapting to technological trends? It stays ahead of the curve by exploring the latest trends, from virtual reality integrations to augmented reality experiences, in Japan’s 3D digital billboard landscape.


Japan 3D Billboard

3D digital billboards in Japan are a new and exciting trend in advertising. They’re super attention-grabbing compared to regular billboards because they create depth and realism. These billboards can also be used to tell stories or make interactive experiences, like virtual worlds or games, which makes them more memorable for viewers.

However, there are some challenges. They can be costly to make and run and need a lot of electricity.

Despite these challenges, 3D digital billboards are gaining popularity in Japan. Moreover, big companies like Coca-Cola, Toyota, and Panasonic are already using them. We’ll likely see more of these billboards as the technology gets better and cheaper.

Update cookies preferences
Scroll to Top
Hi there, have a question?
Let us help, text here to start!