China is at the forefront of technological innovation, and its advertising industry is no exception. 3D billboards are rapidly becoming a popular and effective way to reach consumers in China.
3D billboards can capture attention and create a lasting impression, making them ideal for promoting brands and products. These visually arresting displays are a powerful way to reach a large audience in China’s crowded cities.
With their ability to create eye-catching and engaging campaigns, 3D billboards are a revolution in advertising. Brands and advertisers looking to succeed in the Chinese market should consider 3D billboards as part of their marketing strategy.
Does China Have 3D Billboards?
Yes, China does have 3D billboards. China is a leader in developing and using 3D billboard technology. 3D billboards are in many major cities across China, including Shanghai, Beijing, Guangzhou, and Shenzhen. These billboards use various technologies to create stunning visual effects that capture the attention of passersby.
One of the most common types of 3D billboards in China uses anamorphosis, a technique that distorts an image so that it can only be seen correctly from a specific angle. This creates the illusion that the image is popping out of the billboard.
Another popular type of 3D billboard uses parallax barriers, which are thin vertical strips placed in front of the LED screen. Depending on the viewer’s angle, these barriers block specific pixels from view. This creates the illusion that the image is three-dimensional.
3D billboards are a powerful advertising tool that can be used to create memorable and engaging campaigns. They are also becoming increasingly popular as the technology continues to improve.
How Is The Aesthetic Evolution Of 3D Billboards In China?
In Chinese cities, how 3D billboards have changed over time is exciting. They’ve gone from being big, simple signs to being interactive and lifelike. These 3D billboards are now a big part of China’s city life, showing the country’s advanced technology and creativity.
Phase 1: The Rise Of Static Giants (Early 2000s – Mid-2010s)
In the early 2000s, giant 3D billboards started appearing in China. They were huge signs that stood out in the city, with lights and simple moving images. These billboards were used to show off company brands and products in a new way of advertising outdoors. Famous places like Wangfujing Street in Beijing and Nanjing Road in Shanghai became known for these giant billboards, showing how China’s economy and shopping culture were growing.
Phase 2: Technological Advancements (Mid-2010s – Late 2010s)
As technology got better, 3D billboards also improved a lot. Instead of the old, still pictures, these billboards started using LED screens to show high-quality videos and detailed animations. Some even added augmented reality, which mixes natural and digital worlds. They could also offer things like live data and social media posts, making them more interactive and fun for people to watch. Companies started using these billboards to tell stories and connect with people on an emotional level in their ads.
Phase 3: The Era Of Interactivity And Immersion (Late 2010s – Present)
Lately, 3D billboards in China have become more than just ads; they offer a whole experience. They now use augmented reality (AR) and virtual reality (VR), so people walking by can interact with them. You can use your phone to see unique content, play games, or join in live polls on these big screens. This mix of natural and digital worlds has turned these billboards into fun, interactive spaces in the city, bringing people together and making them feel more connected.
Cultural Integration
The evolution of 3D billboards in China goes beyond technological advancements; it reflects the changing cultural landscape. Advertisers now strive to incorporate traditional Chinese art and symbolism elements into their designs, creating visually stunning billboards that resonate with local audiences. From animated depictions of ancient landscapes to modern interpretations of traditional calligraphy, these billboards serve as cultural bridges between the past and the present.
What Are The Notable 3D Billboard Campaigns In China?
China has been at the forefront of 3D billboard technology, with several notable campaigns that have captured the attention of audiences worldwide. Here are some of the most impressive 3D billboard campaigns in China:
Vivo X80 3D Billboard In Shenzhen
The Vivo X80 3D Billboard in Shenzhen is an exciting ad campaign for the Vivo X80 smartphone. It uses advanced technology to make a 3D effect that grabs the attention of people walking by. The phone appears to move and change shape authentically and excitingly.
This billboard is set up in a busy part of Shenzhen, China, and it has been getting much attention since it started. It shows how Vivo is focused on being innovative and making different and engaging ads to watch.
Asahi Beyond Expected 3D Billboard In Hong Kong
In 2022, Asahi Beer introduced an exciting 3D billboard in Hong Kong’s busy Causeway Bay area. This was part of their “Beyond Expected” campaign, turning the Times Square shopping mall into a unique visual show. The 3D ad started with a 6-second look at a can of Asahi beer, followed by a 15-second video about the brand.
Using 3D technology was a big and bold step for Asahi Beer. It showed their desire to go beyond usual advertising methods. The billboard caught people’s eye, drawing them into a surprising and new world. It did a great job of showing off Asahi’s modern and innovative image, which matched well with the lively and ever-changing atmosphere of Hong Kong.
This Asahi 3D billboard raised the bar for outdoor ads, showing how technology can create memorable experiences. It proves Asahi’s readiness to try new things and surprise their customers.
Giant 3D Billboard In Wuhan, China
Wuhan in China now has an impressive 3D billboard that is changing how people see ads in the city. This considerable billboard is in the busy Tiandi District and shows how outdoor advertising is advancing.
The billboard is enormous, covering 500 square meters. It uses the latest LED technology to make 3D images that look real to the naked eye. This makes it more exciting than regular ads because it feels like you’re stepping into a different world.
This billboard has quickly become a famous spot in Wuhan. Many people see its fantastic 3D images, which include everything from fun animations to beautiful scenes of nature. It’s like having an outdoor art gallery in the city.
In short, Wuhan’s Giant 3D Billboard is a significant move forward in outdoor advertising. It shows how technology can grab people’s attention and turn a city space into a place full of creativity and new ideas.
Naked-Eye 3D Screen At Chongqing Jiangbei Airport
The 3D Screen at Chongqing Jiangbei Airport is an excellent example of how 3D technology can create unique experiences. This screen is in a busy part of the airport and catches the eye of travelers with its fantastic 3D images.
The screen fits perfectly with the airport’s design using the latest LED technology. It shows the city’s famous places, fun animations, and beautiful natural scenes. This makes the walls come alive with stories and images.
This 3D Screen is now a popular spot in the airport, with many people stopping to watch its incredible 3D shows. It makes the airport visit more exciting and engaging for people from all over the world.
Apart from looking great, this screen also helps promote tourism. It gives travelers a sneak peek at Chongqing’s lively culture and encourages them to discover more about the city.
The 3D Screen at Chongqing Jiangbei Airport is a giant leap in using technology to make traveling more fun. It shows how 3D technology can entertain, educate, and inspire people.
Hyper-Realistic Panda 3D Billboard In Chengdu
In Chengdu, China, an excellent 3D billboard shows two giant pandas in very realistic detail. This billboard is in the busy Taikoo Li shopping area and has quickly become popular. People walking by are amazed by how real the pandas look as they move, play, and seem to eat bamboo that looks like it is growing from the screen. The pandas look so real that you could touch their thick fur.
This cool ad started in October 2021 for China’s National Day to show that Chengdu is famous for giant pandas. Now, these panda images are drawing lots of people and photographers. They’re also a hit on social media, with many people sharing videos and photos of the pandas.
This Panda 3D Billboard is a big step forward in advertising. It impressed the people in Chengdu and showed the city’s love for new ideas and protecting nature.
How Are 3D Billboards Price In China As The Main LED Display Manufacturing Site?
The price of 3D billboards in China varies depending on several factors, including the screen area, resolution, location, and complexity of the 3D content. However, 3D billboards in China are generally more affordable than in other parts of the world due to the country’s large manufacturing base of LED displays.
Here is a breakdown of the main factors that affect the price of 3D billboards in China:
Screen Area
The larger the screen area, the more expensive the billboard. This is because larger screens require more LED modules, the individual components that make up the LED display.
Resolution
The resolution of the 3D billboard will also affect the price. Higher-resolution billboards will be more expensive because they require more pixels to create a clear and realistic image.
Location
The billboard’s site will also affect the price. Billboards in high-traffic areas, such as significant intersections or city centers, will be more expensive than billboards in less visible locations.
Complexity Of 3D Content
The complexity of the 3D content will also affect the price. More complex 3D animations will require more time and resources to create, which will drive up the cost of the billboard.
In general, you can expect to pay anywhere from a few thousand dollars to hundreds of thousands for a 3D billboard in China. The exact price will depend on the specific factors mentioned above.
Here are some examples of the prices of 3D billboards in China:
- A small 3D billboard with a screen area of 10 square meters and a resolution of 720p might cost around $10,000.
- A medium-sized 3D billboard with a screen area of 50 square meters and a resolution of 1080p might cost around $50,000.
- A sizeable 3D billboard with a screen area of 100 square meters and a resolution of 4K might cost around $100,000 or more.
It is important to note that these are just estimates, and the actual price of a 3D billboard will vary depending on the specific supplier and requirements.
China is an excellent place to consider if you want a cost-effective solution for 3D billboard advertising. The country’s large manufacturing base of LED displays helps keep prices competitive, and there are several reputable suppliers.
Famous 3D Digital Billboard Manufacturer In China
Who are the five most famous 3D digital billboard manufacturers in China? Let us get to know them.
Yestec
Yestec is a leading manufacturer of 3D digital billboards in China, with a strong focus on innovation and quality. The company has many products, including naked-eye 3D billboards, transparent LED screens, and custom-shaped LED displays. Yestec billboards are famous for their stunning visual effects and durability.
Yestec’s 3D digital billboards are used in various applications, including advertising, entertainment, and public information. The company’s billboards are installed in some of the most prestigious locations in China, including Times Square in Shanghai and the Bund in Guangzhou. Yestec’s billboards have been featured in several international publications, and the company has won several awards for its innovative products.
Leyard
Leyard is a leading global provider of innovative display and video technologies. With a strong legacy in LED display technology, Leyard provides high-quality, energy-efficient, and cost-effective display solutions for various applications, including broadcasting, advertising, retail, transportation, hospitality, and entertainment.
Leyard has a global footprint with offices in over 60 countries and regions and a team of more than 15,000 workers. The company is committed to innovation and has a strong track record of developing new products and technologies. Leyard is also committed to sustainability and is a member of the Green Technology Alliance and the China Energy Conservation Association.
ROE Visual
ROE Visual is a world-renowned manufacturer of LED screens and video display solutions. Founded in 2007 in China, the company has established a strong global presence with offices in over 100 countries. ROE Visual’s products are used in various applications, including broadcasting, advertising, sports venues, and retail spaces. The company is known for its innovative products and commitment to quality, making it one of China’s most famous 3D digital billboard manufacturers.
ROE Visual offers a wide range of 3D digital billboards, including naked-eye 3D billboards, transparent LED screens, and custom-shaped LED displays. The company’s billboards are famous for their stunning visual effects, high resolution, and energy efficiency. ROE Visual’s 3D digital billboards have been used in several high-profile projects, including the Shanghai World Expo 2010 and the Beijing Winter Olympics 2022.
Unilumin
Unilumin Group Co., Ltd (Unilumin) is a leading manufacturer of LED display and lighting products with a strong focus on innovation and quality. Founded 2002 in Shenzhen, China, Unilumin has become a global leader in the LED industry, with products used in various applications, including advertising, broadcasting, sports venues, retail spaces, and transportation.
Unilumin is known for its innovative products and commitment to quality. The company has a strong track record of developing new LED technologies, and its products are known for their high resolution, energy efficiency, and durability. Unilumin’s products are used by some of the world’s largest and most prestigious companies, including Samsung, Adidas, and Coca-Cola.
YUCHIP
YUCHIP is a leading manufacturer of 3D digital billboards in China, focusing strongly on quality and innovation. The company has many products, including naked-eye 3D billboards, transparent LED screens, and custom-shaped LED displays. You can use YUCHIP’s 3D digital billboards in various applications, including advertising, entertainment, and transportation. The company has a team of experienced engineers and designers who are constantly developing new products to meet the needs of its customers. Also, YUCHIP provides its customers with the best possible products and services. Therefore, they are famous and proud to be a leading supplier of 3D digital billboards in China.
YUCHIP provides its customers with the highest quality products and services. The company uses the latest LED and manufacturing processing technology to ensure that all its LED solutions are up-to-date and durable. YUCHIP also has a rigorous quality control process to ensure all its products meet the highest standards.
Furthermore, YUCHIP is a leader in developing innovative 3D digital billboard technology. The company was the first to create a naked-eye 3D LED billboard and developed several innovative 3D display technologies. YUCHIP’s products have stunning visual effects and durability.
YUCHIP is famous for its innovative products and commitment to quality, with several awards. It includes the China LED Display Industry Association Innovation Award and the China Digital Signage Industry Alliance Excellent Product Award.
China 3D Billboard: How Do They Work?
How do 3D billboards work? 3D billboards look so real because they use several techniques to trick our brains into perceiving depth and dimension. These techniques include:
Stereoscopy
This technique uses two slightly different images for each eye to create the illusion of depth. Our brains combine these two images to create a single image with depth perception.
Forced Perspective
This technique uses objects’ size, position, and orientation to create the illusion of depth. For example, a thing closer to the viewer will appear more significant than an object farther away.
Parallax Barriers
This technique uses a series of narrow slits or holes to filter the light from the display screen. Furthermore, this allows each eye to see a slightly different image, which creates the illusion of depth.
Lenticular Technology
This technique uses a series of tiny lenses to create the illusion of depth. Moreover, the lenses magnify different parts of the image, which our brains combine to create a single image with depth perception.
Chinese 3D billboards typically combine these techniques to create the most realistic and immersive experience possible. The specific methods used will vary depending on the size and location of the billboard, as well as the desired effect.
Here are some of the factors that contribute to the realism of 3D billboards in China:
High-quality LED Displays
Chinese companies are at the forefront of LED display technology, and the quality of their displays is second to none. This allows for the creation of incredibly sharp and realistic images.
Advanced Software
Chinese companies have developed advanced software that can be used to create 3D content for billboards. Also, this software allows for the creation of incredibly realistic and complex animations.
Experienced Professionals
A large pool of experienced professionals in China specializes in 3D billboard design and production. This ensures that the billboards have the highest quality and creativity.
As a result of these factors, the Chinese 3D billboard is some of the most realistic and impressive in the world. They are helping to set the standard for 3D advertising and are sure to continue to amaze and entertain audiences for years to come.
FAQs
- What are 3D billboards, and how do they differ from traditional advertising methods? 3D billboards use three-dimensional technology to create eye-catching and immersive advertising experiences. Furthermore, unlike conventional flat billboards, 3D billboards add depth and visual appeal, making them stand out in crowded urban environments.
- How has the adoption of 3D billboards revolutionized the advertising landscape in China? The adoption of 3D billboards in China has revolutionized advertising by offering a dynamic and interactive platform for brands. Moreover, these billboards capture attention more effectively, engage viewers, and create memorable experiences. Thus, it contributes to a more impactful and modern approach to advertising.
- What technological advancements are driving the popularity of 3D billboards in China? The popularity of 3D billboards in China is driven by advances in LED technology, augmented reality, and computer-generated imagery. Also, these technologies create stunning visual effects, increased interactivity, and the ability to tailor advertisements to specific audiences.
- How do 3D billboards align with Chinese cultural preferences and consumer behavior? 3D billboards align with Chinese cultural priorities by tapping into the nation’s enthusiasm for technological innovation and cutting-edge design. Additionally, the interactive nature of these billboards resonates with the digitally savvy Chinese consumer, enhancing brand engagement and recall.
- What challenges and opportunities do advertisers face when incorporating 3D billboards into their campaigns in China? Advertisers may face challenges such as the initial costs of implementing 3D billboard technology and potential regulatory considerations. However, the opportunities lie in creating memorable and shareable content. It reaches a broader audience and stays ahead of competitors in the rapidly evolving Chinese advertising landscape.
Conclusion
The rise of China’s 3D billboards is a significant change in advertising. These billboards are not just about showing ads; they bring together new technology, Chinese culture, and intelligent marketing.
Moving to 3D billboards is a big step away from old, flat ads. They let brands catch people’s attention in new and exciting ways. Using LED lights, augmented reality, and computer graphics makes ads that are eye-catching and feel natural.
These billboards are especially appealing in China, where people like new technology and tradition meet modern life. The way these billboards interact with people is a hit with the tech-savvy Chinese audience, creating unforgettable experiences and making people more interested in the brands.
But introducing these billboards isn’t easy. Advertisers must consider the cost and rules and keep up with what people want. Even with these challenges, the benefits of 3D billboards are significant. Brands that use this new style are leading the way in advertising. They tell stories in a way that sticks with people.
